Keynote Speaker
Bruce Turkel
All About Them: The Power of Relentless Relevance
Monday, July 13
There was a time when promoting yourself was enough. Credentials, features, benefits—just tell people how great you were and they’d show up. But not anymore.
The game has changed. Today, everyone carries a device in their pocket that offers instant access to infinite options and total control. Your customers don’t just want great service. They demand it. What they really want is to know what’s in it for them. That means success doesn’t come from being the loudest voice in the room. It comes from being the clearest, most relevant one.
Presented by Blue Bird
Biography
Bruce Turkel is one of only 247 speakers inducted into the National Speakers Association’s Speaker Hall of Fame, and he’s spent decades not just on stages, but inside the engine rooms of some of the world’s best-known brands.
He’s helped companies including American Express, Nike, Discovery, HBO, and Bacardi define and deliver their messages, and he brings that same brand clarity to the speaking business. Bruce knows the speech is only part of the job, the real work is in getting booked, getting remembered, and getting rebooked.
Bruce founded and ran an award-winning global branding firm for over 30 years, with headquarters in Miami and offices in nine Latin American countries. His hands-on experience helping multinational brands grow gives him a unique perspective on what it takes to stand out in a competitive market.
He’s also appeared on CNN, MSNBC, CCTV, and in the pages of The New York Times, Fast Company, The Wall Street Journal, and Speaker Magazine. He’s spoken at TEDx, Harvard, MIT, ASAE, MPI, and more than 300 corporate and association events across five continents.
With seven books to his name, including All About Them, named one of Forbes’ Top 10 Business Books of the Year, Bruce walks the talk on content creation. He has also developed more than 25 speaker-friendly workshops to deepen his impact and provide lasting value long after the applause fades.
Oh, and when he’s not on stage, Bruce fronts a popular Miami R&B band.
If you’re looking to cut through the noise, clarify your message, and build a brand that books, Bruce Turkel is someone you’ll want to hear from.
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Bernando Brown
Director of Student Transportation
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Derek Bryant
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Jeff Cassell
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Tony Corpin
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Denny Coughlin
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Sandy Dillman
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Darryl Dotson, Jr.
Assistant Director of Transportation
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Ernest Epley
Director of Transportation
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Alan Fidler
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Richard Fischer
CEO
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Ryan Gray
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Ryan Hahn
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Rudi Halbright
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Michael Hout
Professor
New Mexico State
Richard Jimenez
Director of Transportation
Placentia-Yorba Linda Unified School District in California
Cor’Darius Jones
Bus Driver
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Grant Jones
Director
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Alfred Karam
Retired Director of Transportation
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Ron Kinney
Retired State Director
California Department of Education
Tonica Lathrop
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Jim Levine
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Jannet Malig
Co-Director
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Pamela McDonald
Director of Transportation (Retired}
Consultant
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Harley Pinson
Director of Fleet Maintenance
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Timothy Purvis
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Darren Reaume
Director of Training
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Brian Reu
Lieutenant at State Patrol
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Alexandra Robinson
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David Roper
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Long Beach Clean Cities in California
Jim Schiffler
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Maritza Valentin
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Broken Arrow Public Schools in Oklahoma
John Zippay
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