Keynote Speaker

Bruce Turkel

All About Them: The Power of Relentless Relevance

Monday, July 13

There was a time when promoting yourself was enough. Credentials, features, benefits—just tell people how great you were and they’d show up. But not anymore.

The game has changed. Today, everyone carries a device in their pocket that offers instant access to infinite options and total control. Your customers don’t just want great service. They demand it. What they really want is to know what’s in it for them. That means success doesn’t come from being the loudest voice in the room. It comes from being the clearest, most relevant one.

Presented by Blue Bird

Biography

Bruce Turkel is one of only 247 speakers inducted into the National Speakers Association’s Speaker Hall of Fame, and he’s spent decades not just on stages, but inside the engine rooms of some of the world’s best-known brands.

He’s helped companies including American Express, Nike, Discovery, HBO, and Bacardi define and deliver their messages, and he brings that same brand clarity to the speaking business. Bruce knows the speech is only part of the job, the real work is in getting booked, getting remembered, and getting rebooked.

Bruce founded and ran an award-winning global branding firm for over 30 years, with headquarters in Miami and offices in nine Latin American countries. His hands-on experience helping multinational brands grow gives him a unique perspective on what it takes to stand out in a competitive market.

He’s also appeared on CNN, MSNBC, CCTV, and in the pages of The New York TimesFast CompanyThe Wall Street Journal, and Speaker Magazine. He’s spoken at TEDx, Harvard, MIT, ASAE, MPI, and more than 300 corporate and association events across five continents.

With seven books to his name, including All About Them, named one of Forbes’ Top 10 Business Books of the Year, Bruce walks the talk on content creation. He has also developed more than 25 speaker-friendly workshops to deepen his impact and provide lasting value long after the applause fades.

Oh, and when he’s not on stage, Bruce fronts a popular Miami R&B band.

If you’re looking to cut through the noise, clarify your message, and build a brand that books, Bruce Turkel is someone you’ll want to hear from.

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Speakers & Trainers

As of 06/12/2026. Subject to change.

Keba Baldwin
Director of Transportation & Central Garage
Prince George’s County Public in Maryland

Pete Baxter
Retired State Director, Office of Transportation
Indiana Department of Education

Bernando Brown
Director of Student Transportation
DeKalb County School District in Georgia

Derek Bryant
Manager, Medium/Heavy Vehicle Test Development
National Institute for Automotive Service Excellence in Virginia

Jeff Cassell
President
School Bus Safety Company

Tony Corpin
President & Publisher
School Transportation News

Denny Coughlin
Consultant
School Bus Training LLC

Sandy Dillman
CEO
SLD Consultation

Darryl Dotson, Jr.
Assistant Director of Transportation
Fountain Fort Carson School District in Colorado

Ernest Epley
Director of Transportation
Fremont Unified School District in California

Alan Fidler
Fleet Manager
Metropolitan School District of Lawrence Township in Indiana

Richard Fischer
CEO
Trans-Consult in Colorado

Ryan Gray
Editor in Chief
School Transportation News

Ryan Hahn
Senior Consultant
Strategic School Consultants

Rudi Halbright
Expert Product Manager, Vehicle‑Grid Integration
Pacific Gas and Electric Company (PG&E)

Michael Hout
Professor
New Mexico State

Richard Jimenez
Director of Transportation
Placentia-Yorba Linda Unified School District in California

Cor’Darius Jones
Bus Driver
Escambia County Schools in Florida

Grant Jones
Director
Updraft Energy, Inc.

Alfred Karam
Retired Director of Transportation
Shenendehowa School District in New York

Ron Kinney
Retired State Director
California Department of Education

Tonica Lathrop
President
Sinnett Consulting Services

Jim Levine
President & CEO
Levine Security Solutions

Jannet Malig
Co-Director
Long Beach Clean Cities in California

Pamela McDonald
Director of Transportation (Retired}
Consultant

 

Lawson Mollica
Consultant
Long Beach Clean Cities in California

Harley Pinson
Director of Fleet Maintenance
Paulding County School District in Georgia

Timothy Purvis
Principal Consultant
Pupil Transportation Information, LLC

Darren Reaume
Director of Training
Q’Straint / Sure-Lok

Brian Reu
Lieutenant at State Patrol
Minnesota Department of Public Safety

Alexandra Robinson
President
A. Robinson Consulting

David Roper
Automotive Instructor
Long Beach Clean Cities in California

Jim Schiffler
Keynote Speaker
Professional Speaker & Author

GP Singh
CEO / Founder
ByteCurve

Maritza Valentin
Contract/National Account Manager
AMF-Bruns America in Florida

Rosalyn Vann-Jackson
Executive Director of Enrollment & Student Services
Broken Arrow Public Schools in Oklahoma

John Zippay
Vice President
Levine Security Solutions