Keynote Speakers
Charles Kriete
CEO Talk: Unlocking the magic of modern transportation tech
Sunday, July 12
As CEO of Zonar and GPS Trackit, Charles focuses on delivering innovative fleet, video, and field services solutions, while enhancing customer satisfaction, and driving strategic growth initiatives. With extensive experience in IoT, SaaS, and fleet telematics, he specializes in scaling high-growth organizations and leveraging technology to create value for customers and partners. Prior to the Zonar and GPS Trackit merger, Charles served as CEO of GPS Trackit, where he spearheaded transformative growth, expanded global operations, and strengthened the company’s position as a leader in fleet management solutions. Previously, he held CEO and other C-Suite roles at multiple private equity backed companies and large public companies as well, leading global sales, marketing, operations, and product strategies across diverse technology markets. Charles studied physics and math at Lake Forest College, prior to receiving an MBA from the University of East London and a CEO College Certificate from the Yale Chief Executive Leadership Institute. He has been recognized as a CRN Top 100 Channel Executive and a 40 Under 40 business leader.
Biography
Bruce Turkel
All About Them: The Power of Relentless Relevance
Monday, July 13
There was a time when promoting yourself was enough. Credentials, features, benefits—just tell people how great you were and they’d show up. But not anymore.
The game has changed. Today, everyone carries a device in their pocket that offers instant access to infinite options and total control. Your customers don’t just want great service. They demand it. What they really want is to know what’s in it for them. That means success doesn’t come from being the loudest voice in the room. It comes from being the clearest, most relevant one.
In this high-energy, eye-opening keynote, Hall of Fame speaker and brand strategist Bruce Turkel flips the script on traditional marketing. He shows you why your message must be All About Them—your customers, audience, and team—and how to craft communication that cuts through the noise and sticks.
But this isn’t just a talk. It’s a full-on experience.
Bruce hands every audience member their own harmonica—yes, really—and teaches them to play a Beatles song, live, together, in minutes. No musical experience necessary. Suddenly, your skeptical audience is a standing-room-only rock band. Laughter echoes, phones record, and a powerful point lands: Apply the right message and you’re capable of a lot more than you ever thought.
This unforgettable moment doesn’t just entertain. It anchors Bruce’s core message—when you shift your focus, engage your audience, and deliver meaningful value, transformation and success follows.
You’ll leave with:
- A framework to clarify what you offer—and why it matters
- The confidence to express your message with clarity and purpose
- Tools to shift your communication from self-focused to customer-centered
- A shared, musical experience that proves the power of connection and creativity
Bruce has helped brands like Nike, Bacardi, American Express, and HBO stand out in crowded markets. Now he brings that same clarity and charisma to your event—backed by real strategy, killer stories, and a harmonica riff you’ll be humming all the way home.
Because in a world full of noise, the key to success isn’t shouting louder.
It’s remembering—it’s All About Them.
Biography
Bruce Turkel is one of only 247 speakers inducted into the National Speakers Association’s Speaker Hall of Fame, and he’s spent decades not just on stages, but inside the engine rooms of some of the world’s best-known brands.
He’s helped companies including American Express, Nike, Discovery, HBO, and Bacardi define and deliver their messages, and he brings that same brand clarity to the speaking business. Bruce knows the speech is only part of the job, the real work is in getting booked, getting remembered, and getting rebooked.
Bruce founded and ran an award-winning global branding firm for over 30 years, with headquarters in Miami and offices in nine Latin American countries. His hands-on experience helping multinational brands grow gives him a unique perspective on what it takes to stand out in a competitive market.
He’s also appeared on CNN, MSNBC, CCTV, and in the pages of The New York Times, Fast Company, The Wall Street Journal, and Speaker Magazine. He’s spoken at TEDx, Harvard, MIT, ASAE, MPI, and more than 300 corporate and association events across five continents.
With seven books to his name, including All About Them, named one of Forbes’ Top 10 Business Books of the Year, Bruce walks the talk on content creation. He has also developed more than 25 speaker-friendly workshops to deepen his impact and provide lasting value long after the applause fades.
Oh, and when he’s not on stage, Bruce fronts a popular Miami R&B band.
If you’re looking to cut through the noise, clarify your message, and build a brand that books, Bruce Turkel is someone you’ll want to hear from.