“The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability, from the Sports World to the Business World”

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning, peak-performance, hall-of-fame business speaker who’s keynoted conferences for Fortune 500 companies on all seven continents. He has been featured on CNN, ESPN, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today.

Ross’ program is all about the DNA of what makes champions in sports so unique and how that relates to business. It’s based on a series of books he wrote, for which he was able to interview more than 1,000 professional athletes and coaches that all had one thing in common — they were all members of championship teams. In his research, he concluded that the same metrics and characteristics that were common among champions in sports were also common among peak performers in business. There are reasons certain teams win consistently whereas others don’t… and Ross explains why. It’s based largely on the “Good to Great” concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership. They culture  excellence by developing deeper relationships and providing extraordinary customer service. Ross weaves sports stories about the DNA of champions with stories of companies that he has worked with around the world—and shares best practice ideas on ways to overcome disruption, while ultimately building stronger relationships. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it”—CHAMPIONS.