Exhibitor Prospectus

Join us Connect with over 1,000 Transportation Industry Professionals

Explore the innovative latest best practices in providing leadership and service that can help you to improve operations and safety, while producing more quantifiable results from your transportation team. Don’t miss your opportunity to attend this leading industry event! 

Executive Summary

The annual North American School Bus EXPO Conference & Trade Show — known as the STN EXPO and presented by School Transportation News magazine — is scheduled for July 15-20, 2022, at the Peppermill Resort. This event welcomes transportation professionals nationwide who want to learn the latest trends in training, products and services. They will also learn how to produce better, more quantifiable results from their transportation teams and operations. 

Attendees Include:

Transportation Directors/Supervisors
Purchasing Agents
School Board Members
Fleet Managers
Safety Trainers
Special Education Professionals
Private Fleet Operators
Head Start/Childcare Professionals
School Bus Dealers
Driver Trainers 

Conference App Snapshot:

Total app users: 593
Total Engagement: 32.2k
Total Minutes of Use: 34.8K
Total Banner Ad Impressions: 113K
Total Banner Ad Clicks:  188
Organization Engagement: 780

Top 10 Attending States


1. California

2. Nevada

3. Washington

4. Ohio

5. Oregon

6. Arizona 

7. Texas

8. Colorado

9. Illinois

10. Idaho

(Available for both Android & iOS)


Total impressions
of the STN EXPO app out of


The Transportation Director Summit at STN EXPO is a signature event designed exclusively for qualified transportation directors. Participants will network with peers over two days, Friday, July 14, 2023, and continuing all day a Saturday, July 15, 2023, prior to the start of the regular STN EXPO conference. Successful applicants will gain high-level insights from experts within the student transportation industry and beyond on how to implement true leadership and innovation practices into their local operations.

Networking Sponsorship: $9,750

  • 100 transportation directors
  • 2-reps per company
  • Sponsor recognized by host
  • Guaranteed meeting with transportation directors
  • Buying behavior insights and attendee persona data
  • Rep integration, consulting, problem solving exercises across two days rotating between small groups of transportation directors
  • 18-host sponsor companies maximum


How will transportation directors be selected?

Conference attendees will register like normal, identifying their interest in participating at the TD Summit. Then the STN team will carefully vet all applicants to validate their credentials, since we have a 100 person maximum limit.

When will our two reps talk to the transportation directors?

During the event, your reps will be engaged at the ice breaker and also during the problem solving-portion of each speaker discussion and interaction. It will take place within the mini-groups, with the networking breaks also providing interactions.

What is going to keep the directors there?

The content, speakers and peer discussions. It’s more about a team problem solving experience with focused meaningful content. Additionally, food and beverage will be provided during the breaks and cocktail hour.

Are our reps required to attend all of the sessions?

Yes, they are an important part of the discussion, problem solving and networking.

How do reps interact with the transportation directors during these sessions?

Discussions will take place within small mini-groups of three to four transportation directors and one assigned vendor partner. Each group of transportation directors rotates after each speaker from table to table, providing guaranteed time together. Your two reps would be assigned a specific table, such as #1 & #7.

General Exhibit Information

Booth Sizes

Booth sizes for the STN EXPO Trade Show are 10’x10’, 10’x20’, 20’x20’, 30’x50’, and larger. Applications for booth space must be completed using the registration form online at stnexpo.com in the Exhibitors section. 

Trade Show Hours

Day 1  |  Monday, July 17

5:30 p.m. – 8:30 p.m.
Trade Show + 30th Anniversary Celebration

Day 2  |  Tuesday, July 18

2 p.m. – 6 p.m.
Trade Show + Appetizers & Drinks

Exhibitor Space Booth Rates 

(Custom-size booths are available upon request.) 

10’x10′ – $2,475
10’x20’ – $4,775
20’x20’ – $8,475
20’x30’ – $11,575
20’x40’ – $12,775
20’x50’ – $14,975
30’x50’ – $18,975
35’x50’ – $21,975
50’x50’ – $31,575
50’x60’ – $37,975

*Booth Prices increase 10% after 4/14/23. Space: 62,000 square feet. Ceiling Height: 32’ – Floor Load: No Limit 

The Event 

The STN EXPO focuses on distinct areas of student transportation, covering the latest trends and issues, with dozens of educational sessions. It also offers pre-conference and hands-on training workshops, a trade show and evening networking events. 

Hotel Information 

Luxurious Resort Amenities 

Peppermill Resort Spa Casino offers extensive amenities to make your stay at Reno’s Best Casino Hotel comfortable and convenient. Dive into heated swimming pools and waterfalls, enjoy free Wi-Fi, fitness center, business center, shopping, arcade and more at Peppermill casino resort in Reno, NV. 

10 Award-Winning Restaurants 

Peppermill’s selection of award-winning restaurants has a bit of everything to wet anyone’s appetite. Enjoy an All You Can Eat Sushi buffet in Oceano, or indulge in a gourmet coffee or sweet treat at Biscotti’s Café or Café Espresso. 

Sponsorship Oppotunities

Diamond Sponsorship: $25K

  • (2) School Buses at Ride & Drive
  • Panel Discussion at GBS @ STN EXPO
  • Signage for Branding as Diamond Sponsor
  • Ink Factory Custom Drawing
  • Main Stage
  • Priority Presentation Time

Platinum Sponsorship: $20K

  • (1) School Bus at Ride & Drive
  • Panel Discussion at GBS @ STN EXPO
  • Signage for Branding as a Platinum Sponsor
  • Ink Factory Custom Drawing

Gold Sponsorship: $10K

  • Panel Discussion at GBS @ STN EXPO
  • Signage for Branding as a Gold Sponsor
  • Ink Factory Custom Drawing


For more information on GBS sponsorship opportunities contact: 

TONY CORPIN | 310-381-9799 | tony@stnonline.com

Food Sponsorships 

Hot or Cold Hors d’ Oeuvres 

Beverage Sponsorships 

Call Brand Selections
Wine Selections
Beer Selections 

*Specialty Bar Options 

Champagne Bar
Vodka Bar
Rum & Tropical Drink Bar
Margarita & Mojito Bar
Craft Cocktail Bar 

*Branding Add-Ons 

Customized Napkins and Cups for Food/Drink Station
Graphic Wrap for Bar
Custom Carved Ice Bar 

All sponsorships include: 

Logo in Show Program
Logo on STN EXPO website
Logo on Event Signage
Pre-Show Promotions 

*Additional cost

additional Sponsorship Opportunities

Conference Program 

Full page: $675
Cover Positions: $1,250
Quantity: 1,000 units


On-Site Digital Signage: Rental fee per screen 

(inquire for available location inventory and pricing)
Opportunity to display dynamic marketing images and video content strategicly around high traffic conference and meeting space areas. 

Badge & Lanyard: $7,500 

Every conference attendee will receive a badge and lanyard with the sponsor’s ad.

Conference App: $7,500

The sponsor’s branding is exposed to all attendees via the official conference mobile app that is free and available to all attendees to download. With the mobile app’s various notable features, the branding opportunities are endless. 

Room Key Card + Custom Sleeve: $7,500 

Every conference attendee staying at the Peppermill Resort will receive a custom hotel key card. 

Giant Trade Show Floor Maps: $1,500

Two trade show floor map displays located in the exhibit hall. Giant logo of the sponsor is displayed on booth locator maps.

Show Reporter Email Update: $5,000

Quantity: 4 Days
STN’s email database of 40K subscribers will receive daily conference updates, product launches and photo galleries from STN EXPO. Also, it includes an exclusive 600 x 60 banner ad and sponsored content ad with tile and 35-40 words, plus URL.

Hotel Door Hangers: $3,000 + Delivery Fee 

Every conference attendee staying at the Peppermill Resort will receive a door hanger with your custom ad. The quantity is based on room attendance at the conference hotel, estimated to be 1,000 units. 

Branded Floor Clings: $5,000 

Your branding and marketing message won’t be missed on a set of four (4) floor clings that are placed in high-traffic, highly visible areas throughout the conference and trade show. 

Branded Escalator Wraps: $7,500 

Your branding and marketing message won’t be missed on a set of escalator wraps that are placed in high-traffic, highly visible areas throughout the conference and trade show.

Branded Elevator Clings: $7,500 

Your branding and marketing message won’t be missed on 5 sets of elevator doors that are placed in high-traffic, highly visible areas throughout the conference and trade show.

Wi-Fi Takeover: $7,500

Attract attendees to your trade show booth and expose your brand on the Wi-Fi network at the Peppermill Resort. 

Conference Notebook: $7,500

Quantity: 750 units
Every conference attendee will use this easy-to-carry notepad to take notes throughout conference workshops. The sponsor’s branded logo and products will be placed on the cover.

Conference Attendee Bag: $7,500

Quantity: 750 units
Every conference attendee will receive a custom STN EXPO bag with the sponsor’s logo and marketing materials. 

Attendee Packet Inserts: $2,500 

Your marketing materials will be placed inside of each conference attendee’s packet when they register.

Attendee Material Room Drop: $2,500 + Delivery Fee

Your marketing materials will be placed outside of each conference attendee’s hotel room door when they register.

Trade Show Ribbon Cutting: $4,500 

An opportunity to address attendees waiting to enter the Trade Show, as well as ribbon cutting, photo opportunity, and branding on signage and marketing materials at the entry doors.

Exhibitor Lead Capture: 

$250/per device

Cvent attendee database lead-gen QR code scanning
Attendee qualification questions