{"id":15618,"date":"2026-06-11T08:45:36","date_gmt":"2026-06-11T15:45:36","guid":{"rendered":"https:\/\/stnexpo.com\/west\/?p=15618"},"modified":"2026-06-11T08:45:36","modified_gmt":"2026-06-11T15:45:36","slug":"stn-podcast-e310-the-school-bus-ecosystem-adapting-to-multi-modality-building-a-brand","status":"publish","type":"post","link":"https:\/\/stnexpo.com\/west\/stn-podcast-e310-the-school-bus-ecosystem-adapting-to-multi-modality-building-a-brand\/","title":{"rendered":"(STN Podcast E310) The School Bus Ecosystem: Adapting to Multi-modality & Building a Brand"},"content":{"rendered":"

We examine a school bus shooting in Pennsylvania, how the federal BUILD 250 Act would cut Safe Streets and Roads for All funding, and transportation\u2019s role in student absenteeism.<\/span><\/p>\n

Speaker, author and branding expert Bruce Turkel shares why it\u2019s important for school bus operations to build a brand in an age of increasing multi-modality, discusses leveraging emotions over facts to reach the right audience, and previews his musical STN EXPO West<\/a>training in July.<\/p>\n

Read more about operations.<\/a><\/p>\n

This episode is brought to you by Transfinder.<\/em>
\n\"\"<\/a>
\n
\n<\/em><\/p>\n


\nMessage from School Radio.
\n\"\"<\/a>
\n<\/em><\/p>\n

 <\/p>\n