Exhibitor Prospectus

Join Us To Connect With Transportation Industry Professionals.

Explore the latest innovative best practices in providing leadership and service that can help you to improve operations and safety, while producing more quantifiable results from your transportation team. Don’t miss your opportunity to attend this leading industry event!
In partnership with:

Executive Summary


The annual North American School Bus EXPO Conference & Trade Show — known as the STN EXPO and presented by School Transportation News magazine, at the JW Marriott Hotel and Indianapolis Convention Center. This event welcomes transportation professionals nationwide who want to learn the latest trends in training, products and services. Attendees will also learn how to produce better, more quantifiable results from their transportation teams and operations.  

Attendees include:

Top 10
Attending States

1. Indiana
2. Illinois
3. Ohio
4. Michigan
5. Montana
6. Texas
7. California
8. Missouri
9. Colorado
10. Washington

Transportation Directors/Supervisors
Purchasing Agents
School Board Members
Fleet Managers


Safety Trainers
Special Education Professionals
Private Fleet Operators


Head Start/Childcare Professionals
School Bus Dealers
Driver Trainers

Conference App Snapshot

Total app users: 241
Dashboard visits: 12.9K
Number of clicks on exhibitors: 1,758
Total minutes of use: 11.3K
Total Banner Ad Impressions: 42.2K
Total Banner Ad Clicks:  141
Organization Engagement: 601

(Available for both Android & iOS)


Total impressions
of the STN EXPO app out of


October 8-9

JW Marriott and Topgolf Fishers


The Transportation Director Summit at STN EXPO is a signature event designed exclusively for qualified transportation directors. Participants will network with peers over two days prior to the start of the regular STN EXPO conference. Successful applicants will gain high-level insights from experts within the student transportation industry and beyond, on how to implement true leadership and innovation practices into their local operations.


Networking Sponsorship: $7,500

  • (50 to 100) transportation directors
  • (12) host sponsor companies
  • (2) reps per company
  • Rep opportunity to stand and introduce themselves
  • Guaranteed time with Transportation Directors per rep
  • Advanced buying behavior insights and attendee details
  • Rep integration, consulting, problem solving exercises across two days that rotate between groups of three to four transportation directors

Schedule at a Glance

Thursday, 10/8

Hosted at JW Marriott
3:30 – 5:30 p.m.
Welcome, Networking and Introductions.
Transportation Director Leadership Discussion

 5:30 – 6:30 p.m.
Networking Mixer
Appetizers and Drinks

October, 10/9

Hosted at Topgolf Fishers
7 a.m.
Transportation to Topgolf Departs

8 – 8:30 a.m.
Continental Networking Breakfast

8:30 a.m. – 3:30 p.m.
Keynote: Ross Bernstein
Coaching and Leadership
Keynote and training include networking breaks and tee time. Transportation and lunch provided for all participants.

4-5 p.m.
Networking Mixer

5:15 p.m.
Buses Depart for JW Marriott


How will transportation directors be selected?
Conference attendees will sign-up like normal through Cvent, identifying their interest in participating at the TD Summit. Then the STN team will carefully vet all applicants to validate their credentials, since we have a 100 person maximum limit.

When will our two reps talk to the transportation directors?
During the event, your reps will be engaged at the ice breaker and during the problem solving-portion of each speaker discussion and interaction. It will take place within the mini-groups, with the networking breaks also providing interactions.

What is going to keep the directors there?
The content, speakers and peer discussions. It’s more about a team problem solving experience with focused meaningful content. Additionally, F&B will be provided during the breaks and cocktail hour.

Are our reps required to attend all of the sessions?
Yes, they are an important part of the discussion, problem solving and networking.

How do reps interact with the transportation directors during these sessions?
Discussions will take place within small mini-groups of three to four transportation directors and one assigned vendor partner. Each group of transportation directors rotates after each speaker from table-to-table, providing guaranteed time together. Your two reps will be assigned a specific table, such as #1 & #7.

General Exhibit Information

Booth sizes for the STN EXPO Trade Show are 10×10 feet, 10×20 feet, 20×20 feet, 30×50 feet and larger. Applications for booth space must be completed using the registration form online at stnexpo.com in the Exhibitors section.

Trade Show Hours 

October 11,  6 – 8 p.m.,  Victory Lane Reception
October 12, 8:30 a.m., Noon + Breakfast

Exhibitor Space Booth Rates


(Custom-size booths are available upon request.) 

10’x10’ — $1,975
10’x20’ — $3,675
20’x20’ — $6,675
20’x30’ — $7,975
20’x40’ — $9,375
30’x50’ — $14,975

Exhibit Hall A, Indiana Convention Center: Exhibit Hall Size: 44,400 square feet with no pillars. Ceiling Height: 35 feet high.


The Event

The STN EXPO focuses on distinct areas of student transportation, covering the latest trends and issues, through more than three-dozen educational sessions. It also offers pre-conference and hands-on training workshops, a trade show and evening networking events.

Hotel Information

Luxurious Resort Amenities

Winner of four distinct Condé Nast Traveler awards, including Best Hotel in Indiana and the TripAdvisor Certificate of Excellence award, the JW Marriott Indianapolis is the city’s premier hotel,. It offers 1,005 guest rooms and is the largest JW Marriott in the world. The guest rooms at this luxury landmark, which soars 33 stories above the city, feature Marriott’s signature REVIVE® bedding, 40-inch LCD high-definition TVs, marble vanities, and breathtaking views of an art-filled plaza.


The hotel featurestwo full-service restaurants—Osteria Pronto fine dining and the High Velocity expansive sports bar. It’s connected to the Indiana Convention Center by an enclosed skywalk. It’s also just steps from the White River State Park, Indianapolis Zoo, and many museums and restaurants.

Trade Show

Last year, over 90 companies exhibited at the STN EXPO Trade Show in Indy. They included manufacturers and suppliers that offered new and existing products, solutions and services to help transporters perform their jobs better and more efficiently. These exhibiting companies connected with professionals who transport children of all ages, sizes and distinctions. The attendees prepare specifications for products and services, make final decisions on purchases, and are responsible for recommending purchases.

Decorating Company

GES is the official decorating company for the 2020 STN EXPO & Trade Show. GES will be responsible for event freight and will control the handling of all demo vehicles and loading docks on-site. Should exhibitors choose not to ship to the GES warehouse in Indianapolis, STN, the producer of the STN EXPO and Trade Show, will not be responsible for materials and delivery to their booths. Each exhibitor’s event contact will receive a customized exhibitor service kit from GES approximately 90 days from the event.

Exhibit Services

Exhibitors will be responsible for contracting any exhibit services needed, such as electrical, sign hanging, booth carpet, high-speed internet and booth cleaning. Forms for all services will be included in the exhibitor service kit that is distributed after registration or at stnexpo.com. Please be aware of and adhere to deadlines associated with these orders.

Demo Vehicles

Exhibitors that bring a demo vehicle for their booths must have their vehicles conform to local fire marshal restrictions and must be scheduled with GES to obtain a specific time for placement. SPACE IS LIMITED. There is no additional charge for a vehicle(s) in an exhibitor’s booth. 

Booth Contact

To ensure your company receives all-important information, STN requires you to designate one booth contact person. That person will receive all event information and will be responsible for disseminating it to the correct people within your company.

Exhibitor Schedule

(subject to change)

Thursday, 10/8

3:30 – 6:30 p.m.
Transportation Director Summit Day 1
Sponsors Only

Friday, 10/9

7 a.m. – 6 p.m.

Transportation Director Summit Day 2
Off-site, Topgolf Fishers
Sponsors Only

Saturday, 10/10

2 – 6 p.m.

Bus Move-In

Sunday, 10/11

8 a.m. – 5 p.m.
Exhibitor Setup

6 – 8 p.m.
STN EXPO & Trade Show
Victory Lane Reception

Monday, 10/12

8:30 a.m. – Noon
STN EXPO Indy Trade Show + Breakfast

Noon – 5 p.m.

Booth Rental Details

All 10-foot by 10-foot booth rentals include aluminum piping; 8-foot-high back drape; 3-foot-high draped side rails; one (1) 11×17-inch identification sign; one (1) 6-foot draped table; two (2) chairs; and one (1) wastebasket. Carpet and electrical are not provided as part of the basic contract. *Larger booth sizes receive additional table and chairs. Floor covering is mandatory for all exhibitor booths.

Victory Lane Reception 

Sunday, October 11, Exhibit Hall B/C,
Indiana Convention Center

Entertainment Sponsorship: $5,500

Food Sponsorships 

Hot or Cold Hors d’ Oeuvres


Beverage Sponsorships 

Call Brand Selections
Wine Selections
Beer Selections

*Specialty Bar Options

Champagne Bar
Vodka Bar
Rum & Tropical Drink Bar
Margarita & Mojito Bar
Craft Cocktail Bar
Graphic Wrap for Bar
Custom Carved Ice Bar

*Branding Add-Ons

Customized Napkins and Cups for Food/Drink Station


All sponsorships include:

Logo in Show Program
Logo on STN EXPO website
Logo on Event Signage
Pre-Show Promotions 

*Additional cost

Additional Sponsorship Opportunities

Conference Program
Half page: $450
Full page: $550
Cover Positions: $1,250
Quantity: 2,000 units

Badge & Lanyard: $7,500

Every conference attendee will receive a badge and lanyard with the sponsor’s ad.


Conference App: $7,500

The sponsor’s branding is exposed to all attendees via the official conference mobile app that is free and available to all attendees to download. With the mobile app’s various notable features, the branding opportunities are endless.


Room Key Card: $5,500 

Every conference attendee staying at the JW Marriott will receive a custom hotel key card.


Giant Trade Show Floor Maps: $1,500

Two trade show floor map displays located in the exhibit hall. A giant logo of the sponsor is displayed on booth locator maps.

Keynote Sponsorship: $7,500

Stand on stage to share with our audience about your new products prior to the keynote address.


Show Reporter Email Update:
$750 per day ($3,000 total)
Quantity: 4 Days
STN’s email database of 25,000 subscribers will receive daily conference updates, product launches and photo galleries from STN EXPO. Also, it includes an exclusive 600-pixel x 60-pixel banner ad and sponsored content ad with tile and 35 to 40 words, plus URL.


Hotel Door Hangers:
$3,000 + Delivery Fee 

Every conference attendee staying at the JW Marriott will receive a door hanger with your custom ad. The quantity is based on room attendance at the conference hotel, estimated to be 1,000 units.


Branded Floor Clings: $5,000 

Your branding and marketing message won’t be missed on a set of five (5) floor clings that are placed in high-traffic, highly visible areas throughout the conference and trade show.


Conference Notebook: $5,000
Quantity: 1,000 units
Every conference attendee will use this easy-to-carry notepad to take notes throughout conference workshops. The sponsor’s branded logo and products will be placed on the cover.

Conference Attendee Bag: $2,000
(6 spots available)
Quantity: 1,000 units 

Every conference attendee will receive a custom STN EXPO bag with the sponsor’s logo and marketing materials.  


Attendee Packet Inserts: $2,000 

Your marketing materials will be placed inside of each conference attendee’s packet when they register.


Attendee Material Room Drop: $2,000
(plus hotel delivery fee)
Your marketing materials will be placed outside of each conference attendee’s hotel room door when they register.


Trade Show Ribbon Cutting: $2,500 

An opportunity to address attendees waiting to enter the Trade Show, as well as ribbon cutting, photo opportunity, and branding on signage and marketing materials at the entry doors.

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